The Mindful Word is committed to providing top-notch editorial content, which means not mixing up our editorial with advertising. When we do advertise we try to take a select approach to advertising that highlights products and services we feel visitors to The Mindful Word would appreciate. Our first obligation is, and always will be, to our readers.
A big problem in the print magazine world is the collaboration between advertising sales and editorial staff. When sales staff score an advertising deal with a client, they sometimes pressure editors to run a story on that company, write a favourable review of their product, or use some other embedded marketing technique to please their clients. Publishers use the “Chinese wall” to maintain separation between editorial and advertising. Those publications that erect and keep the wall maintain their editorial integrity (and the implicit trust of their readership).
In the online publishing world where one blogger can handle everything from editorial to sales to technical, the lines have blurred. The Chinese wall is no longer an option since most web entities consist of one person sitting on the wall, speaking to both sides, which inevitably has led to problems that have harmed web publishing’s reputation.
Bloggers are increasingly using their sites to sell advertisers’ products, but masking those sales pitches as editorial content. It’s no different than advertorial, but oftentimes is not even labelled as advertising. This is confusing the reader and harming readers’ trust.
No sponsored content
We want to maintain our readers’ trust. Our editorial space is strictly reserved for editorial, and advertising for advertising. We do not publish sponsored posts or any other form of advertorial content. Whatever you read on The Mindful Word was written because it’s something we feel is of use to our readers.
We are committed to building a conscious global economy and so are interested in seeking like-minded partners who want to advertise their products and services. We’re looking for advertisers whose products or services provide real, positive benefit to those who want to live an engaged life. So if you or anyone you know would like to take out an ad, please contact us. Though we keep the body of articles free from ads, we do present ads in the margins of our website as a means of covering our maintenance costs. For readers not interested in viewing ads we suggest using an ad blocker, which should prevent all these ads from showing.
There are so many great resources out there. We support the purchase of conscious media because we believe that you can never stop learning. We are an affiliate of Amazon’s products. So if you see a link from a book or DVD, that’s our affiliate link. We want to encourage people to buy the right products, so we review and excerpt conscious media that we want to support, and then advertise those same products. We’ve also curated a list of recommended book, video and audio conscious media resources. Visit the Resources section for the lists.